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Discussion Starter · #1 ·
I have heard throughout the years, that successful dealers in the retail exotic car market, can expect to make between 16% - 22% on a new car sale. (Those numbers may be wrong. It is just what I have heard from more knowledgeable folks who have moved many cars.) Any one have a idea on what the SA's percentage might be?
 

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2021 Huracan EVO RWD Spyder Verde Themis
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A friend of mine is a Lamborghini/Ferrari SA, and he said it varies but he is lucky if he gets 10%.
 
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10% is what I was told once by a used Lamborghini dealer as the price they charged over cost. Not sure what the SA gets of that.

In today's market, things might be a little different since the demand for new cars is so high.

Those numbers could be "MSRP".
 

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Discussion Starter · #4 · (Edited)
Thanks guys!

What little I know, came from McLaren. When I look at what their ask is on some of their vehicles, wonder if their margins might be different. But, heck we know how they come off their asking price quite a bit.
 

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Whatever they make is ok .
They are small dealers compared to large low priced new cars.
So of course they need to make a larger cut to keep there business going.
 

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I think Ed Bolian said he made around 3500 per car. Don't quote me on that though I might be wrong
 
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I worked in the OEM space for a while (including McLaren). The margin between invoice and MSRP is normally somewhere in the 10-20% range all in, but obviously most cars don't sell at list price. Many dealers run near-breakeven, but have offshore profit pools through warranty or other insurance products. The factory also direct-sales some vehicles (e.g. the Enzo, LaFerrari) and the delivery dealer for those vehicles was compensated between 50-100k. It's a cutthroat business, I've sought greener pastures.
 

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It’s funny when you ask for them to cut price they don’t play that game...But lately lambo dealers
will give 1 to 2% off or some more if the car is well optioned .
But some will stick to MSRP
 

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Discussion Starter · #10 ·
2006m5, interesting as well. Thanks, makes good sense. I just purchased a new Huracan and got 3 1/2. Guess, I got very lucky.
 
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