Well Ferrari and Porshe are in Le Mans, I know thats not quite as small of a niche as Lamborghini but its still small. I was just wondering because it seems like a lot of the performance cars on the market nowadays are in Le Mans.gday said:I think the question is more like: How would entering an endurance race benefit the marketing of Lamborghini to the small niche market that Lambo sells into?
The niche that lamborghini is in is dramatically smaller. This is the SOLE reason why lamborghini HAD to produce the "baby lambo" ie gallardo to expand its audience. I may have the numbers slightly wrong but I recall the lambo president of a few years ago explaining that the yearly world wide market for Murci's was 1500 POTENTIAL customers - want to guess how many follow Le Mans? With the introduction of the gallardo the POTENTIAL market expanded to 15000. With their added price points, ferrari would probably be 10 times that and porsche, 1000 times or more.FutureFbodyOwner said:Well Ferrari and Porshe are in Le Mans, I know thats not quite as small of a niche as Lamborghini but its still small.