SHARE – WORLD EXCLUSIVE by Agent4stars.com – Video of Lamborghini Aventador Jota, a one-off roadster and Reventon Roadster in Puerto Banus-Marbella-Spain Agent4Stars.com - The Finer things in Life - Properties - Super Cars - Super Yacht
Lamborghini's filed a claim with the U.S. trademark office on the name "Aventador." Some believe it's the new name for the Italian automaker's Murcielago-replacing supercar.
Here is the link to the rest of the Jalopnik article.
There is Autogespot link but I couldn't find its english translation.