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-   -   Lamborghini Urus SUV Concept Revealed: Photos ( 04-22-2012 10:10 AM

Lamborghini Urus SUV Concept Revealed: Photos


The Lamborghini Urus SUV Concept couldn’t remain a mystery for very long. Just a couple of days ago, photos of the exotic SUV leaked onto the Internet and we even got treated to a teaser video ahead of its 2012 Beijing Motor Show debut.

Now the Italian exotic automaker has made the Urus official, with the Lamborghini SUV packing “output of around 600 hp” with no confirmation of what will actually be powering it. Regardless, Lamborghini is aiming to redefine the entire SUV category by combining exotic styling, a luxurious interior, outstanding performance, and everyday usability into the Urus.

Despite not releasing any specifications on what will potentially power the production model, Lamborghini promises that it’ll offer a best-in-class CO2 figure among the competition. Target markets for the Urus include the United States, United Kingdom, Germany, Russia, the Middle East, and of course, China. Lamborghini hopes to produce around 3,000 units a year.

“The Urus is a very concrete idea for the future of Lamborghini – as a third model line and as the perfect complement to our super sports cars,” says Stephan Winkelmann, President and CEO of Automobili Lamborghini. “SUVs stand for freedom and emotion. SUVs make up one of the most successful market segments worldwide. The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs.”

And for those wondering where the Urus name comes from, it’s derived from the world of bulls, naturally. The Urus is also known as Aurochs and is one of the world’s largest, most wild ancestors of domestic cattle.

Exotic performance aside, Lamborghini really hopes that the Urus SUV will achieve what no other Lamborghini model currently achieves: packing the family comfortably with a generous amount of space for luggage or shopping bags. Along with its permanent all-wheel drive powertrain, Lamborghini will be making sure the production Urus will use plenty of lightweight technology inside and out.

To set new benchmarks in the handling department, the Urus will have a low center of gravity with a highly variable bodyshell height. Adjustable aerodynamic pieces include a height-adjustable front spoiler, a deflector on the rear windshield, and an adaptive rear spoiler.

The Urus will roll on 24-inch wheels and the concept model will feature a rich, lightly shimmering red paint. There will be plenty of carbon fiber components to check out. No conventional exterior mirrors will be seen, the SUV will utilize “small and aerodynamically optimized cameras” to monitor traffic conditions around the vehicle.
See all the Lamborghini Urus SUV Photos at

Pater-Pan 04-23-2012 01:58 AM

I was invited to the secret showing of this car in new york 2 weeks ago, the car is horrible!

Rosso Spyder 04-23-2012 04:52 PM

watch they'll have the balls to put a 6 figure price tag on it. for 20k you can get a Nissan Rogue, which looks similar.

GuardCO 05-14-2012 08:21 PM

I'm actually disappointed with Lamborghini on this one.

Kristian 05-16-2012 01:29 PM

I saw this concept in NYC also. I actually liked it. It's pre-production so details for it could change. They seem to seriously be considering feedback on it so we'll see what the production model looks like... Cheers.

Apex Rally: Private Lamborghini event for Urus concept in NYC

jhonny.drift 05-18-2012 06:39 AM

lamborghini SUV
there was another project in 1996 for an LM002 succesor called LM003 but it never passed the clay mockup stage.

jhonny.drift 05-18-2012 06:40 AM

i have some photos but i do not know how to upload them

Kristian 05-18-2012 06:57 AM


Originally Posted by jhonny.drift (Post 205996)
i have some photos but i do not know how to upload them has more info. Cheers.

jhonny.drift 05-18-2012 07:23 AM

lamborgini lm 003
Thank you Kristian.

The LM003 project was intended as a succesor for the LM002 but it only reached developement as a mock-up 1/1 scale model. The car was supposed to use a V12 diesel engine. The design and scale mock-up car were made by Zagato. The project was dropped because Lamborghini estimated very low volum sales.

JalpaBoy2012 06-23-2012 11:31 AM

If you put it at the bottom of the ocean does it turn back into an Aventador? Yeah I stole that from May but it's still funny because it is true of this car as well.

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