That was going to be my next question. If not now how much higher does it have to go to make a difference. I'm sure the hard core enthusiast will hang in there, but all the marginal buyers that have made Lamborghini so successful in the past few years are going to sit on the sidelines. I see Lamborghini coming out with some kind of mass appeal fuel efficient model if they're going to survive in the long run. Surely they must see this.