As a person that doesn't own any exotics ... yet... I can honestly say it is about how it looks.

I'm all about how something looks. I'll go with Ferrari for engine and performance, but the "wow" factor in terms of visual is definitely with Lamborghini.

Its not something you see quite often. And if a bunch of cars were going by, you could easily spot it. If a Ferrari went by in traffic, it "can" easily blend in... but I'm sure I'd be able to pick it out regardless.

Consider people that know nothing about cars. They'll turn their heads for a Lambo, but they may consider the Ferrari as just another car.

I personally want a vehicle where when I drive up to a friends place or something, they'll just be amazed. I want a head-turner.