Lamborghini Entering Chinese Market

November 8, 2005 10:02 p.m. EST


Joanna Wypior - All Headline News Staff Reporter

Beijing, China (AHN) - Lamborghini is entering the Chinese market for the first time, a sign of further success for the booming Chinese economy and it's growing taste for expensive luxury goods.

The company will open a dealership in Shanghai, China's commercial capital.

China's richest are flaunting the latest goods with their disposable wealth, louring other luxury car makers such as Ferrari, Bentley and other luxury European marques to grab a slice of the country's booming market.

The cheapest Lamborghini model is set at $180,000. The highest-range models top $330,000.

A recent survey conducted by Forbes Asia magazine found that there are now eight billionaires in China, doubling the number from last year, while the country's 100 richest people have a combined fortune of $41 billion.

"Recent research has proven that China is the next best area for high-end vehicle growth and for that reason Lamborghini has chosen to open a dealership in China," the company said in a statement.

Recent sales in luxury cars have dipped in both the United States and Western Europe.


http://www.allheadlinenews.com/articles/7000934896