Held each year in Las Vegas, Nevada, the SEMA Show is an industry event for the Specialty Equipment Manufacturers Association.
Tuners and parts suppliers from across the industry and even from the realm of motorsports come to show off their wares, usually displayed on some sort of eye-catching highly-modified vehicle - be it a muscle car, hot rod or sport compact car.
And let's not forget the increasing presence of mainstream manufacturers like Hyundai, Scion, Honda, Ford, Chevrolet, Cadillac, Chrysler and Dodge. Major areas of interest at SEMA include Racing and Performance, Wheels and Tires, as well as Trucks, SUVs and Off-Road vehicles.
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Despite the huge concentration of exotic and high end cars in Los Angeles, many exclusive automakers won't be in attendance at this year's annual LA Auto Show. The latest two to drop from the list are Bentley and Lamborghini. That means attendees won't be able to see the amazing new Reventón Roadster or the massive Mulsanne luxury sedan, with both vehicles having recently made their official world debuts at the Frankfurt Auto Show. The Mulsanne, also made an appearance at the Pebble Beach Concours d'Elegance earlier this year.
Bentley's Pebble Beach debut proved successful and was part of the brand's approach to better utilize its resources, by showing the vehicle in front of a crowd where almost everyone in attendance could buy the vehicle – or a few of them. Official auto shows, like in Los Angeles, don't usually bring buyers, however, the media exposure also has a lot of value in spreading the word about a new product.
High end automakers have been hit particularly hard in the recent recession and many are still scaling back to meet decreased demand. With far fewer vehicle sold than a Toyota or General Motors, every unit moved by a company like Lamborghini represents a much higher percentage of overall sales. In total, this year Lambo's U.S. sales are down roughly 40 percent, while Bentley's have been chopped in half.
Other automakers that have already announced they will be no-shows include Ferrari/Maserati and Aston Martin, which recently said it will have a dealer display. Unfortunately, this means we don't see the new 458 Italia, GranCabrio or Rapide either.
The Underground Racing Lamborghini Gallardo has it all. On display at the Mobil 1 booth, the Italian exotic not only sports a matte-black paint job, but it's what's under the glass engine cover out back that will really get your attention.
There you will find what Underground Racing has become famous for, a twin-turbo kit. The North Carolina tuner builds each twin-turbo application specifically to the needs and wants of the customer, with output ranging from 1,000-hp to 1,500-hp. And don't think it's as simple as two big turbos and some shiny metal piping either, the team at UR will tear down and rebuild an engine to ensure maximum performance and longevity, with new cylinder heads, CP Race Pistons, Carrillo billet con rods and lots of other hard core parts.
The result, claims UR, is a 0-60 mph time of just 2.5 seconds, with a quarter mile pass taking just 9.1 seconds at 169 mph! The company also claims a speed of 241 mph in a mile, with a top speed of 257 mph.
Not only was the UR matte-black twin-turbo Gallardo getting respect with a huge draw at the Mobil 1 booth, but according to Jesse Poole at Mobil 1's Page Ranking agency Theory PR, the car was also nominated in the Gran Turismo awards, where the Best of Show car gets digitized and immortalized in an upcoming Gran Turismo video game.
Held each year in Las Vegas, Nevada, the SEMA Show is an industry event for the Specialty Equipment Manufacturers Association.
Tuners and parts suppliers from across the industry and even from the realm of motorsports come to show off their wares, usually displayed on some sort of eye-catching highly-modified vehicle - be it a muscle car, hot rod or sport compact car.
And let's not forget the increasing presence of mainstream manufacturers like Hyundai, Scion, Honda, Ford, Chevrolet, Cadillac, Chrysler and Dodge. Major areas of interest at SEMA include Racing and Performance, Wheels and Tires, as well as Trucks, SUVs and Off-Road vehicles.
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